grass roots of the company

Susan Wilcox, Owner and Founder, opened The Herb Box, as a catering only company in 1995. “I came into this industry with no preconceived notions. It was a freeing time of trial and error, but we never strayed from our original goal- to feed people good nutritious, whole foods that taste awesome,” says Wilcox*. For 12 years, Wilcox stayed true to her roots in catering and high-end events in the Paradise Valley and North Scottsdale areas, offering whole foods, before it was even a trend. Throughout this time, loyal clients had demanded The Herb Box’s artisan and high-quality cuisine outside of the events. These demands were finally met when the first Herb Box opened, now operating in two Scottsdale locations in Old Town and Agua Caliente on Shea Blvd.

Now, almost 30 years later, The Herb Box is a three-tiered powerhouse that encompasses a restaurant concept with two locations, private dining spaces and a full-service catering company. The Herb Box’ locations include a full-service restaurant at 7000 E. Shea Blvd. Suite G1010 and 7051 E. 5th Avenue in Old Town Scottsdale.
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 (*Quote Accredited to Molly Smith, The InsideCoupe, 2016)